Coachella may look like a fun-filled weekend of sun, music and partying, but outside of the polo fields, the environment can feel hectic and competitive among brands hoping to capitalize on the annual event. As it’s grown in scale and mainstream exposure, the party scene surrounding it has evolved similarly. Gradually, the cool designer brands like Alexander Wang, Mulberry and Phillip Lim — who were among the first to hold buzzy-yet-intimate events for the festival’s hippest and most in-the-know attendees — were replaced by mass brands like H&M, Levi’s, Popsugar and Victoria’s Secret, with bigger budgets to throw bigger events for bigger celebrities and influencers.
As you’ve likely observed if you follow the retailer or any of the most popular female influencers on social media, Revolve hosts and outfits them on vacations all over the world — and last year did so at a house in the Hamptons for the entire month of July. But Coachella is a tentpole event for the company, not just for generating brand awareness through social media posts, but also for actual sales conversion. Shop The Collection